Bold Brand Activations That Leave a Mark: Tripadvisor’s Zen Zone
At a bustling conference, sometimes the boldest move a brand can make is to invite people to slow down.
That’s exactly what we set out to create with Tripadvisor’s Zen Zone—a calming, immersive brand activation designed for the Destinations International conference held in Tampa.
As hundreds of travel and destination leaders gathered to network, learn, and connect, Tripadvisor wanted to offer something different: a tranquil space to rest, recharge, and breathe.
From Vision to Vibe: Creating the Zen Zone
UDREAM EVENTS partnered closely with Tripadvisor’s internal team to ensure brand standards were not only met—but elevated with thoughtful design and experiential flow.
Our goal was to bring their brand’s essence to life through serenity, simplicity, and sensory detail.
Key Features of the Zen Zone:
- Elegant Lounge Furniture Rentals – Soft seating and clean lines created a modern, minimal environment that encouraged guests to pause and stay a while
- Massage Stations – Professional chair massage areas offered conference-goers a few minutes of genuine relaxation between sessions
- Soothing Florals + Aromatherapy Accents – Fresh greenery and calming scents made the space feel like an escape
- Branded Kiosk + Signage – Every visual detail aligned with Tripadvisor’s brand style, blending form and function with ease
- Quiet Zones + Recharge Stations – Phone charging, infused water, and ambient lighting completed the experience
It wasn’t just a lounge. It was a curated experience that reflected Tripadvisor’s global hospitality presence—welcoming, thoughtful, and deeply human.
Collaboration That Makes an Impact
From initial concept to onsite buildout, UDREAM EVENTS handled:
- Full design and layout planning
- Sourcing and styling of rentals + décor
- Logistics, transport, and on-site installation
- Direct coordination with Tripadvisor’s brand and event teams
- Execution that aligned seamlessly with conference flow and branding
We’re proud to say the Zen Zone quickly became one of the most talked-about experiences of the event—and gave attendees a moment they didn’t know they needed.
Looking to make your brand presence feel different?
Sometimes, creating a memorable brand moment isn’t about being loud—it’s about being intentional. At UDREAM EVENTS, we specialize in designing activations that reflect your values, your voice, and your vision—whether that’s high-energy, interactive, or totally tranquil.
Let’s create something thoughtful and unforgettable together »
