Bold Brand Activations That Leave a Mark: Casamigos at Tampa Bay Taco Fest
In a sea of white tents and folding tables, Casamigos stood out—boldly, beautifully, and unmistakably.
At this year’s Tampa Bay Taco Fest, UDREAM EVENTS partnered with Casamigos Tequila to bring their premium brand to life with a custom-crafted installation that delivered on design, vibe, and visibility. Set among 30+ food vendors and live entertainment, the Casamigos space felt like an elevated escape—anchored in authenticity and soaked in sunshine.
A Bar Built to Be Seen (and Sipped)
We collaborated with Casamigos’s team to deliver an activation that channeled the brand’s heritage while giving guests a place to pause, mingle, and toast to good taste.
Activation Highlights:
- Custom-Built Bar – Handcrafted and styled with succulent décor, this was the centerpiece of the activation—on-theme and on-brand
- Cocktail Tables with a South-of-the-Border Twist – Designed for mingling and movement, these high-top setups created the perfect lounge feel without losing energy
- Branded Photo Op – A polished backdrop made for perfect moments to post, tag, and remember
- Sun Shade Canopies – Providing comfort and distinction, our styled shade structures elevated the footprint and offered relief in the Florida sun
Amidst the buzz of tacos and tequila, Casamigos’s activation felt like its own destination—a celebration of craftsmanship and culture.
From Sketch to Showstopper
This wasn’t a plug-and-play pop-up. Every detail, from the color palette to the succulent arrangements, was intentionally chosen to reflect Casamigos’s premium identity while standing out in the festival environment.
UDREAM EVENTS provided:
- Custom design + bar fabrication
- Styling, signage, and layout coordination
- Shade structure rentals + setup
- Photo op build + installation
- Full service: install, strike, and logistics
Want to bring your brand to life where the people are?
From food festivals and music events to national campaigns and touring activations, UDREAM EVENTS designs immersive experiences that cut through the clutter and create real, meaningful engagement.
If you’re ready to make your product the place to be—we’re ready to build it.
