Bold Brand Activations That Leave a Mark: Ketel One at the St. Pete Boat Show
When your venue is Bayshore Drive and your neighbor is The Dali Museum, you bring your A game.
That’s exactly what UDREAM EVENTS did for Ketel One at this year’s St. Pete Boat Show—building an activation that embodied coastal elegance and captured the attention of festival-goers from first glance to final pour.
With a custom-built bar, cocktail-style set up, curated ambience, and a branded photo op, this activation transformed a premium product into a fully immersive experience.
A Prime Location Deserves a Premium Build
Nestled right along Bayshore Drive, just steps from The Dali Museum, the Ketel One activation felt like a natural extension of the St. Pete scene—clean, elevated, and thoughtfully styled.
Activation Highlights:
- Custom-Built Ketel One Bar – Designed and fabricated by UDREAM EVENTS, wrapped in brand-true materials and built to serve
- Cocktail Tables + Lounge Ambience – Standing tables and soft accents created an inviting vibe for sipping and mingling
- Branded Photo Op – A styled corner for content and memory-making, framed by the harbor breeze and downtown skyline
From Buildout to Breakdown: Full-Service Execution
Our team handled the activation from start to finish, ensuring every detail aligned with Ketel One’s brand identity while enhancing the overall guest experience.
UDREAM EVENTS managed:
- Custom fabrication + branded bar build
- Styling, layout, and furniture rental coordination
- Logistics, load-in, setup, and teardown
The result? A laid-back luxe environment that offered more than a tasting—it created a moment.
Want to turn heads at your next showcase?
From waterfront activations to citywide festivals, UDREAM EVENTS specializes in transforming spaces into brand-driven experiences. We’ll help your product stand out—whether it’s in a tent, on a terrace, or along the bay.
